Contact Engagement Score

• Purpose: This feature helps you measure how much a contact interacts with your business, providing insight into their level of interest.
• Benefit: Understanding interaction levels allows your business to prioritize communication and nurture leads effectively.

• Interactions to Track:
  • Email opens
  • Calendar appointments
  • Form submissions
  • Other relevant interactions
• Scoring System:
  • Each interaction has a specific score based on its significance.
  • Scores can add or subtract points depending on the type of interaction.

• Navigate to Settings
• Click on Managing Scoring
• Add the name and description of your score profiles. 

• Add your rules by clicking on Add New Rule or edit the ones you have by clicking on the 3 dots.

• Example: A successful payment will add points, but a contact who enabled all DND channels will subtract points.
• Once the profile is published, the score will be reflected in all the contacts

• Go to your Conversations tab on the right panel. Here you can see and update the score.

• On the Contact tab, you can filter by Engagement Score and create a smart list. 

FAQ:

Q: What is engagement scoring and why is it important?
A: Engagement scoring measures how much a contact interacts with your business, providing insights into their level of interest. This helps you prioritize communication with leads and better nurture them based on their engagement level.

Q: How do I calculate engagement scores?
A: To calculate scores, track various interactions such as email opens, calendar appointments, form submissions, and more. Each interaction has a specific score based on its significance, which can either add or subtract points.

Q: Can we use the Contact Engagement Score in workflows?

A: Yes, you can use the Contact Engagement Score in workflows. By integrating this score into your workflows, you can create automated processes that respond based on the level of engagement a contact has achieved.